Over the years, APOLLO LIFE CARE has established a wide marketing network that is operative in domestic markets
Branded Generics Business:-At APOLLO , we produce a comprehensive range of specialty products targeting different therapeutic segments for treatment of patients, customized to each market we are present in. We clearly understand our customer's needs and use cutting edge technology to present innovative solutions.
We identify complex areas that need innovation and commit ourselves to find a solution, within a defined time frame. We extend this thought-process to the markets we choose to enter and the capabilities we want to build. The branded generics business is spread in India.
India is at the heart of APOLLO's growth plans, with huge potential in the specialty segments. We have presence in high growth specialty segments, where we have been able to provide consistently innovative products, many being 1st to the market, for patient convenience and compliance. This has enabled us to take leadership in many sub therapeutic segments we are present in. We continue to innovate and build a robust product pipeline for our future growth.
Emerging markets are the major contributors in our branded generic business where we are present across Asia and Africa. We chose each of the market where we are present in and designed a customized basket of products for each of these markets. We serve wide range of therapeutic segments like Anti-Biotic, Gynecology, Orthopedics, Pediatric, Respiratory & General Health products.
Apollo has been doing pioneering efforts in having ground presence through its own field force in the emerging markets and aggressively promoting brands to take leadership positions. We clearly have an edge in the market place with our product and promotion strategy which enabled us fastest pharma company in India.
With the objective of building sustainable and scalable business model, we have been continuously filing products for registration in different countries of emerging markets, across therapeutic segments. This will ensure sustained growth for the company in years to come.